complottibrutti

[...] Coca Cola lo adoperò come testimonial dandogli un costume rosso e bianco, colori dell'etichetta della bevanda, ma non potendo nemmeno lei brevettarlo rimase anch'esso nell'immagianrio collettivo per via dei colori più accattivante

However, the modern version of Santa Claus was not created by Coca-Cola; Sundblom's illustrations were based upon what had already become the standard image of Santa, as noted in a New York Times article published in 1927, four years before the appearance of Sundblom's first Santa-based Coca-Cola